Generation Beyond
Generation Beyond
As a leader in space, Lockheed Martin maintains a commitment to STEM by inspiring and equipping the next generation for what will be possible tomorrow.
Inspiring and Educating Future Generations.
We created space curriculum alongside Discovery to educate the first generation of deep space explorers.
Generation Beyond Academy: A hub where kids learn how Math, Science, Engineering and Technology skills could take them further than they ever imagined.
1.15M Estimated student reach as of Oct 2016
20,000 Curriculum downloads
4X Click-through-rate compared to Discovery Education average
5M Impressions on DE.com
30M+ Twitter impressions
Lockheed Martin Mars Experience: An augmented reality bus experience where riders can feel what it's like to drive through Mars and learn all about it.
#1 in 2016 For registrations and viewership
100% Increase in registrations
470k Viewers (+230%)
Hello Mars App: An augmented reality app that allows kids and parents to digitally explore different points on Mars through their mobile phones, learning about Martian conditions without ever leaving Earth.
Print: Magazine ads and out-of-home (OOH) signage played a pivotal role in launching our initiative, significantly boosting visibility and engagement for the advertising campaign to parents.
Digital Campaign: Digital email blasts initiated new interest in learning about Generation Beyond, while banners challenged viewers to delve deeper into space exploration.
